The main message of this campaign was Empower your individual beauty. No matter where and for whom in the world, beauty means the ability to express oneself and overcome all obstacles.

Beauty does not correspond to ideals. No matter who you are and who you want to be, you can achieve anything with the necessary amount of self-confidence.
Empower yourself and your own individual beauty!

Bold visual communication, without unnecessary element, strong colour backgrounds and beautiful diverse models were chosen to emphasize the empowerment.