Empowerment campaign
Art direction
The main message of this campaign was Empower your individual beauty. No matter where and for whom in the world, beauty means the ability to express oneself and overcome all obstacles.
Beauty does not correspond to ideals. No matter who you are and who you want to be, you can achieve anything with the necessary amount of self-confidence.
Beauty products campaign
Art direction
Tv campaign to promote the large variety of beauty products assortment with a focus on Droguerie products.
In the video, and all marketing material (onsite banners, CRM banners, print ads, etc.), each product category belongs to a different aesthetical world that matches each main target group (with color, mood, style, etc.).
I’ve got roots
Brand identity and packaging design
I’ve got roots is a nature-inspired body and care brand that uses local ingredient and plant based scents.
